Best Bookstore--Chain

Borders Books and Music
4235 N. Oracle Road


READERS' PICK: Our high minded friends never let us forget the villainy of chain bookstores, so we assume they've never been to Borders Books and Music. This place doesn't just sell books, they sell the whole idea of reading. Their marketing is so seductive that even the most committed functional illiterate will want to take a book home to bed. Is that so evil? Committed readers and book lovers are even more likely to fall under Borders' charms: In addition to sheer volume (and those seductive volume discounts), their buyers are some bunch of smarties in Madison, Wisconsin (a known Smartie Vortex), who know what you want even before you do.

READERS' POLL RUNNER-UP: Barnes & Noble Booksellers, 5480 E. Broadway; and 7325 N. La Cholla Blvd.


Case History

1998 Winner: Borders Books & Music
1996 Winner: Barnes & Noble
1995 Winner: Barnes & Noble

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