Desolate Downtown Atmosphere Contributes To Photo Gallery's Demise.
By Margaret Regan
USUALLY AT THIS time of year, Bero Gallery stages its Poetry
Gallery.
But last weekend, instead of showing off inventive amalgams of
photography and the spoken word, gallery owner Rob Sidur put
out his worldly goods and had a moving sale. After four years,
the plucky downtown arts venue is shutting its doors.
"It's become too much of an expense," Sidur said last
week. "It's too much to handle. Everything I made went straight
back into here...The original intent was to keep it open for five
years, but I decided it's too much to handle for another year."
Since it opened in late spring of 1994 in a storefront on Sixth
Avenue just north of Broadway, the tiny gallery had been the setting
for more than 50 shows of unconventional photography. This spring,
for instance, Cynthia Laureen Vogt exhibited meticulous hand-stitched
books filled with eerie black-and- white photographs, and Alis
Cummings showed cropped blow-ups of old family snapshots. Sean
Justice glued bits and pieces of photos of the Catalina Mountains
into collages a few seasons back. The Group for Photographic Intentions,
a loosely knit Tucson collective, were regulars.
"The goal was to provide space for new and unknown younger
artists," Sidur said, "and to show non-traditional photography...I
feel like I did succeed...There were buyers, but not enough...We
did sell sometimes, and we got people's work out there."
Bero occasionally broke its own photography rule, venturing into
other media. Last summer, painters and sculptors showed in Bero's
Salon de Célébration, a Salon des Refusés
for artists rejected by the Arizona Biennial at the Tucson Museum
of Art.
Over the years, the gallery showed well over 100 artists, Sidur
said, and about 75 percent of them were from Tucson. Most were
up-and-coming younger artists, but Bero also managed to snag the
likes of Todd Walker, a powerhouse elder of photography who once
taught at the UA, and Ann Simmons-Myers, the respected head of
the photography department at Pima College.
"They really did a nice job," said Terry Etherton,
owner of the 16-year-old Etherton Gallery up the street. "Their
shows were well-presented; they had some very interesting stuff...Artists
should be grateful. They really stuck their necks out."
Kathleen Velo, a GPI member who showed several times at the gallery,
said artists were keenly aware of how unusual Bero was.
"They gave a lot of artists an opportunity to show work
in a really good venue," she said. "It's not easy to
find places like that. They're going to be missed."
Sidur and his former partner Beth Wachtel opened the gallery--its
title was a melding of their first names--in late spring of 1994.
Fresh from undergraduate art studies at the University of Connecticut,
the two photographers selected Tucson for their new gallery after
a cross-country tour of cities. The Old Pueblo's thriving art
scene is what attracted them. Now 28, Sidur said he "still
thinks there's a lot of support for the arts (in Tucson), moral
and spiritual. There's just not the financial support you'd get
in L.A. or someplace else."
Wachtel left the gallery a year ago (she now works at Etherton
and the Arizona-Sonora Desert Museum). Sidur was left to put together
the last season on his own.
"It was a little bit harder, with one person instead of
two," he acknowledged, especially since he had to keep his
day job as a commercial silk screener to support himself. Still,
he noted, the present sorry condition of downtown made a difficult
situation worse. "The trouble is getting people to keep coming
down here. There are so many vacancies and they give a desolate
air."
Sidur also criticized the city's new vigilance in ticketing cars
that have overstayed their time at parking meters, and landlords
who continue to raise the rents of struggling businesses. But
Etherton said he doesn't think the demise of Bero is "indicative
of the downtown arts scene." Rather, he said, it illustrates
what happens when gallery owners don't acknowledge commercial
realities. He admires Sidur and Wachtel enormously for staying
on the high-minded path of showing only experimental art, he said,
but "in a way their idealism was part of the problem."
Sidur agreed that business acumen might have helped. He would
advise any other new gallery operator to "make sure you go
into it with some capital. Learn something about business beforehand."
Now that he's made the difficult decision to shut down--and despite
the credit card debt that's piled up--Sidur said, "There's
a weight off my shoulders." He might even open another gallery
someday. For now though, "I'm going to set up a darkroom
and do my own work."
Artists who need to retrieve work from the gallery can call Bero
at 792-0313 for the next several weeks.
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