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By Stephan Faris
IN THIS DRAB WORLD, WE ALL NEED A SPLASH: The wait is finally
over. After two long months, the new COLORS magazine
has finally hit the newsstand. Every issue raises the same two
questions: How do they put this together so quickly? and Why can't
they put one out more often?
Published in Italy by the United Colors of Benetton, COLORS
consists mostly of images, sharing its parent company's sweeping
visual style. the advertising is sparse and blends with the magazine's
image-laden pages. If one picture is worth a thousand words, then
we figure the average issue weighs in at about a quarter million.
Their unflinching alien-come-down-to-earth objectivity is sometimes
shocking, always beautiful.
Every issue tackles one theme, recent examples being: cigarettes,
time, fat, weddings, animals, and gifts for the family. The current
issue, titled "Home," follows their usual format, weaving
a series of articles with pictures and unrelated quotes. One page
superimposes an old man poking his head out of a cardboard box
with the words: "Home is where I go to change clothes between
parties. Ivan, 19, Russia."
The articles vary. This issue includes a portrait of two quarreling
neighbors, a how-to guide to breaking and entering, an article
on exiles and what they miss most about their homeland, descriptions
and origins of mascots for household cleaners, and a feature on
people living in "mobile homes"--street kids, polygamists,
traveling salesmen, truck drivers, and gypsies.
Every issue is capped off with the "Yellow Pages,"
a listing of products and services that didn't quite make the
main section. Our favorite this month: the Amsterdam Street-Jungle
Survival Day, a service that allows you to "live like a homeless
person for one to three days...you will spend your time with a
homeless 'protective-eye' guide and have to fend for yourself
for shelter, food, and water."
COLORS magazine bills itself as "a magazine about
the rest of the world." Every issue is bilingual, in English
and your choice of French, Spanish, Italian, or German. Russian
and Croatian editions are available, and a Japanese or Chinese
version is rumored to be coming soon. The staff list reads like
an international directory: Milan, Johannesburg, Paris, Madrid,
Wollongong, New York, Tehran. But despite all this, the magazine
is really about our world, with the rest of the planet serving
as a mirror against what we take for granted.
Damn! Do we really have to wait for two more months for the issue
on "Touch"?
SNOW CALLING: These days, between, work, family, the half-hour
commute, who's got time to read? Wait, did you say half-hour commute?
Join the Books-On-Tape-Club's discussion of David Guterson's Snow
Falling on Cedars. The club reviews both the book and the
performance at 10 a.m. Saturday, August 29, at the Wilmot Branch
Library, 530 N. Wilmot Road. So show up and make yourself heard.
(Participants who've read the book rather than listened to it
are also encouraged to attend.)
SUICIDEGATE: Just when you were getting sick of all things
White House, James W. Johnson, a UA journalism professor, trots
out One Step From the White House: The Rise and Fall of Senator
William F. Knowland. Johnson, the book's co-author, will autograph
copies of the book, which stars a right-wing senator from 1950s
California, who, after a failed political career, put a bullet
in his head. Makes you long for the day, don't it?
Signing begins at 7 p.m. Friday, August 28, at the Foothills
Mall location of Barnes & Noble. Call 742-6402 for more information.
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