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Good Songs And Better Friends Are The Alchemy Of Diamond Rio's Success.
By Dave Irwin
THE SECRET OF success for country band Diamond Rio is simple:
"It all boils down to the songs," explains bass player
Dana Williams. "It's not about the band or how big you are
or how popular. It's about the music. As long as we keep that
in our heads, we've got our priorities straight."
The reigning champs of the Country Music Association's "Vocal
Group of the Year" category (1992 through 1994, and again
in 1997), the six-member band has shown a strength and longevity
unseen since their idols, Alabama, dominated the charts in the
'80s. It hasn't hurt that their debut single, "Meet In The
Middle," has become a symbol of relational cooperation and
is even played at weddings. Other hits include "Norma Jean
Riley," "That's What I Get For Loving You," and
"How Your Love Makes Me Feel."
The group is made up of lead singer Marty Roe, Jimmy Olander
(guitar), Gene Johnson (mandolin, vocals), Brian Prout (drums),
Dan Truman (keyboards) and Williams (who also sings low harmonies).
The band's newly released sixth album, Unbelievable, is
the follow-up to last year's Greatest Hits package, and
entered the country charts at No. 9.
Unbelievable again features their clear, bluegrass-tinged
harmonies on songs written by some of Nashville's top tunesmiths:
"You're Gone" was co-written by Jon Vezner and actor/singer
Paul Williams; and "I Thought I'd Seen Everything" was
penned by R. J. "Mutt" Lange and rocker/golfer Huey
Lewis. The group reviews as many as 2,000 songs per album before
culling the best to record.
"We listen all year round," Williams notes. "The
things we look for are lyrical content, how fast you get to the
hook, and overall melody. We try to get a unanimous decisions
on songs. When you have six guys with different tastes who agree,
that's a big step ahead." He admits, "All of us have
written things, and for awhile we talked about recording our own
songs. But we realized that by doing that, we'd be cutting ourselves
off from the greatest writers in the world, and we just felt that
was a mistake. It always goes back to the songs."
This victory of common sense over individual egos is typical
of their modus operandi, according to Williams. One of
Diamond Rio's trademarks is how well its members get along personally,
living up to the sentiments of "Meet In The Middle."
Williams notes that when everything you touch turns to gold, artists
can easily get lost in the fawning of well-wishers and hangers-on,
leading to errors in judgment. "In this band, you always
have someone to keep your head on straight...(If you get off track)
there's five other guys standing around saying, 'Hey, buddy, you
suck,' " he says with a laugh.
Such honest rapport was forged in the band's grueling early years.
Roe and Olander had played together since 1984; Truman joined
them in 1985. They were so poor, Truman lived with Roe in an apartment
funded by Roe's new bride, while Olander was mowing lawns around
Nashville during the day. The lineup was completed in 1989 when
Williams joined, at which time the band changed its name to Diamond
Rio. At the time, they only had one gig booked on their calendar.
That quickly changed when they were signed to Arista Records in
1990. By the following year, their futures seemed more secure,
and in fact the hits have continued ever since.
Williams offers thumbnail descriptions of his co-workers: "Marty
is fearless; he's a very warm-hearted, opinionated person, but
once you get to know him, he's a pussycat. Jimmy's so motivated,
when he gets into something, he goes all the way. Gene is a quiet
dude, but when he says something, it's all thought out. Dan is
a big-time family man. Brian is our social guy--he loves going
to all the events and the parties. And me, I'm just a fun guy.
I try to find the humor in things."
Earlier this year, Diamond Rio achieved country music's most
permanent honor when they were inducted as the 71st members of
the Grand Ole Opry. They were also the first group invited to
join the Opry in 14 years. The honor was a family matter for Williams.
His uncles--Bobby and Sonny Osborne--were inducted in 1964 as
the famous bluegrass duo, the Osborne Brothers. "The Opry
is full of acts I love," Williams says. "I'd even worked
for some of them over the years. I'll tell you, that's country
music right there."
Williams is proud the band has thrived so well and for so long.
"We started this thing saying, 'We want longevity. We're
not in this for a quick hit and get out. We want to be here in
15 or 20 years.' We came out of the chute with a number-one record,
and we've been hard at it ever since."
Diamond Rio performs at 7:30 p.m. Thursday, August 27,
at the New West, 4385 W. Ina Road. Tickets are $18 in advance,
$20 day of the show, and are available at the New West and Dillard's
box offices, or by calling 1-800-638-4253.
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