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A Hankerin' for Hank, Buck, Gram And Their Musical Ilk Is Rising Like A Prairie Twister.
By Lisa Weeks
ALT.COUNTRY. NO Depression. Insurgent Country. We've been
hearing about the rising popularity of this music for the past
six years or so, and although most fans of off-kilter country
seem to agree that St. Louis band Uncle Tupelo is the modern progenitor
of the movement, corralling insurgent country bands into one distinct
genre is a bit like rounding up wild mustangs. The loosely related
tribe are an unruly bunch, barely able to conform to neat nomenclature.
Journalists have a hard time trying to keep pace with the movement's
myriad idiosyncrasies: neo-traditionalists, rootsy barnburners,
hillbilly boppers, Americana, cow punks, punkabilly, country folkies...and
the list goes on. The new old American music pops up in rock clubs
as readily as honkytonks, nestling as easily alongside bluegrass
and traditional roots country pickers as they do alternative rockers.
Probably because most of them are rock and rollers gone rural.
For a genre born of and still largely confined to humble Midwestern
bar rooms, major label interest is warming slowly but steadily
to the fact that alt.country is increasingly marketable and salable.
Cult heroes Uncle Tupelo recorded Anodyne for Sire/Reprise,
likewise Wilco is also signed to Sire/Reprise while Son Volt records
for Warner--even more surprisingly, Richard Buckner is put out
by MCA, and Victoria Williams by Atlantic. Despite cross-overs
to major labels, the movement remains best interpreted as a growing
subculture rather than an immanent pop-culture fad, or an interesting,
localized quirk soon to be exploited out of recognition.
Like most hazily defined fringe groups, alt.country has created
its own media to satisfy an avid and growing fan base. Fans make
good use of the Internet and follow the burgeoning numbers of
new and newly discovered old bands in the pages of No Depression
magazine.
For all I can tell, the movement is loosely about a return to
the roots of American music, and the homespun attitude carries
as far as alt.country community recipes posted at the No Depression
website, for such succulents as "Amy Rigby's Pork Chop Casserole"
and "Kevin Gordon's Cheese Grits." All of which leads
to a curious notion of credibility and authenticity. Alt.country
is a Heinz 57 backyard breed ambivalent about its pedigree and
lack of consistency.
In conversation at SXSW last March with Rhett Miller of the Old
'97s (who left alt.country flag-bearer label Bloodshot Records
to record Too Far Down to Care for Elektra), the "shift
to the majors" was a sensitive point of focus. Miller spoke
defensively about the decision, touchy at the idea that the band
sold out when they signed to Elektra, that they are press whores,
that they effectively joined the dark side of the force. He was
quick to point out that the Old '97s are the same band they always
were--better, even. And most critics would agree with him. Reviews
of their first major label effort have been overwhelmingly favorable.
LEGITIMACY SEEMS TO be an issue for alt.country bands; and because
alt.country criteria are so broadly defined, what qualifies as
"legitimate" alt.country as opposed to pop or rock music
posing as country, or other original traditional music, seems
to be decided by consensus rather than rule. It's the same issue
that concerns the industry of alternative music at its more experimental
edges; namely, that credibility is compromised by too much success.
No alt.country player worth his salt would share a stage with
the likes of some latterday Conway Twitty.
The corralling, defining process is more of a concern for the
labels that market these bands and the journalists who struggle
to find coherence in the alt.country panorama. I would argue that
access to the alt.country clubhouse is a matter of pith and feel
over precise style, musically, artistically and spiritually. You
simply know it when you hear it.
The variation between the near-pop Wilco and the back porch pickin'
of Son Volt--between Jay Farrar's "a l'il bit country"
and Tweedy's "a little bit rock 'n' roll"--is at least
in part representative of the range of interpretation that falls
within the expansive alt.country spectrum. The further flung ends
of the spectrum encompass performers of such wide variety as The
Handsom Family, Richard Buckner, The Volebeats, Blue Mountain,
The Meat Purveyors, Alejandro Escovedo, Scroat Belly, Killbilly,
and Olivia Tremor Control. Some would stretch it to cover Vic
Chesnutt and Varnaline.
The movement's oft-cited grandfathers include vintage country
artists Hank Williams, Buck Owen, Bill Munroe, Johnny Cash, along
with '60s southern rockers Neil Young and of course, Gram Parsons
(the Grevious Angels borrowed their name from one of his album
titles), Parsons' Flying Burrito Brothers, Creedence Clearwater
Revival, among many others. The recent issue of No Depression
featured a cover story on bluegrass legend Dr. Ralph Stanley,
who's been recording for more than half a century. A Carter Family
song "No Depression" titled the Uncle Tupelo album that
gave name to the movement, and the magazine.
This is not to say that alt.country is simply a revivalist movement
with some rock and roll thrown in for good measure. It's actually
more of a deconstructive effort that's revivalist in the idiom
and instruments of its expression.
In social terms, the alt.country/No Depression movement, complete
with its loving, backward gazes at an Americana of yesteryear,
its utilization of traditional and archaic music and instrumentation,
and its quest for an antiquated simplicity recast in modern locution,
makes perfect sense for an end-of-a-millennium trend. Discontented
with the present and fearful of the future, American society is
in many aspects rushing towards the past. Retro culture is inescapable.
Alt.country is a 20th-century manifestation of fin de siècle
culture, a phenomenon of the Victorian Age referencing trends
towards world-wearied savoir-faire and the shun of modernization,
in favor of a neo-romanticism, an embrace of simpler times.
YOU COULD ALSO argue that many, if not the majority, of the bands
of the No Depression movement identify in their music with a working
class, often rural, American life, whether they've actually lived
it or not. There's an implicit rejection of bourgeoise culture
in the informed, romanticized embrace of the Mississippi boatman,
the Appalachian coal miner, the antiquated agrarian. Alt.country
groups claim this simple integrity as a distinction between themselves
and multi-millionaire modern country heroes like Garth Brooks
and other glittery creatures of the Nashville star machine.
Bloodshot Records, home to a vast majority of the Midwest's alt.country
bands and responsible for coining the phrase "insurgent country,"
claims its mission is "to keep our steel-toed boots firmly
on the throats of the rhinestone encrusted enemies." Bloodshot's
Robbie Fulks' "Fuck This Town," found on his widely
acclaimed release South Mouth, is an ode to Nashville written
in like spirit. Fearing and loathing the rhinestone's glare, alt.country
instinctively avoids everything shiny, from patent lyrics and
glossy production to new instruments.
Though Uncle Tupelo may be the popular alt.country godhead, they
must share the stage of '80s influences with others like the Jayhawks,
The Mekons, the Mavericks and even further on the fringe, Camper
Van Beethoven. The swelling ranks of bands that either define
themselves as alt.country or are lumped in with them are marked
by increasingly more widely scattered influences.
Arizona boasts its share of country insurgents including the
Grievous Angels, Flathead (with members recently regrouped as
D-Liar), The Piersons, Suicide Kings, local twangers Creosote,
the much-missed Honey Wagon and of course, Al Perry and the Cattle.
As one might expect, it's a pretty short ride from what some may
consider alt.country to what others construe as desert rock, and
depending on your point of view, Giant Sand, Friends of Dean Martinez,
Calexico and Chuck Prophet could also be considered to fit the
alt.country bill. Perhaps it's just that mutability that will
be alt.country's saving grace in the battle for its credibility
and soul.
Tucson celebrates its own foreshortened Twang Fest, with The
Grievous Angels from Tempe, Dallas' Slobberbone and
Tucson's Creosote on Friday, June 26, at the Club Congress,
311 E. Congress St. Tickets are $4. Call 622-8848 for information.
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