Sedona's New Age Movement Is Drawing Critic's Ire--And Satire.
By Leo Banks
THE UFO gift shop called Starport Sedona is buzzing this
morning. Over here is a conversation between two middle-aged women,
each detailing their own tale of abduction by space aliens. They're
not whispering. Over there is a silver-haired fellow, of apparently
considerable means, studying a wall map pinned with the latest
UFO sightings.
Down on Main Street, you scan the leaflets posted everywhere
and see come-ons from psychics, pyramid builders, angels, and
a bearded fellow named Joa who promises to read your soul for
$1.25 a minute.
"We live in the land of the woo-woos," says Thom Stanley,
editor of Sedona Excentric, a monthly publication that
pokes fun at all things New Age. "We started this newspaper
because we'd go into restaurants and bars and everybody was talking
about crystal crunchers. But nobody was writing about them."
Prior to 1989, Sedona couldn't have supported a publication like
Stanley's. Then the town was little more than a pretty village
in central Arizona's red-rock country, a gas and gift stop populated
by well-off retirees and artists.
Now it's a six-stoplight tourist mecca that attracts four million
visitors a year, many drawn by a belief in the concept of a vortex,
a place in the earth said to emit healing energy. New Agers say
that four such vortices exist in the area, and they make it easier
for everyday humans to communicate with spirits, get in touch
with dead relatives, or their own past lives.
But Sedona's crystal revolution hasn't been all insight and inner
peace. Some of those who've hung out spiritual shingles are on
the distant fringe of reality. Trance channeler Robert Shapiro
teaches expanded perception, and claims to have instructed a young
woman how to become invisible so she could visit her lover in
prison.
Recent visitors could've attended a seminar by Gabriel of Sedona.
If you can understand the topics covered, you probably don't need
to attend. They included planetary divine administration, complementary
relationships between ascending sons and daughters, ascension
science and inter-universal physics, and the repercussions of
the Lucifer Rebellion. The seminar closes with a chat by the Bright
and Morning Star of Salvington, head administrator of our universe.
Many locals aren't enamored of the weird reputation Sedona has
earned worldwide, and see other downsides to Sedona's continued
popularity.
"The only vortex I ever felt was all the money being sucked
out of my wallet," says painter and Tucson Weekly
cartoonist Rand Carlson, who lived in Sedona two years before
returning to Tucson.
Spiritual living is costly. A quarter-acre lot with a decent
view can run $100,000, and the average price of a new home has
risen to $285,000.
Because the rents paid by shop owners are so high, the price
of goods is high as well. Even food shopping is affected. Some
Sedona residents, including retired writer Alan Caillou, drive
to a neighboring town to get a bargain on groceries.
"You can't buy a sweater in Sedona for less than $150,"
says Caillou. "I drive to the Wal-Mart in Cottonwood and
get a sweatshirt for $30."
High housing costs force workers to move elsewhere. Waitresses,
maids and store clerks, whose standard wage is around $7 an hour,
can't afford to buy or rent here. They live in apartments and
trailers in Cottonwood and Cornville, 18 and 12 miles away respectively.
Sedona's economy is either Mercedes rich or back-break poor--three
houses or three jobs.
Chamber of Commerce President Frank Miller says that growth--a
modest 2 to 3 percent a year--would run higher except that much
of the land surrounding Sedona is controlled by the U.S. Forest
Service.
Even so, development is a divisive issue, and it isn't the construction
of homes on acre lots that causes the upset. It's the boom in
time-share apartments in which buyers purchase one week a year
for the privilege of living among the red rocks.
"Time shares are freaking everybody out," says Stanley.
"Instead of one home and two cars on the lot, you've got
150 people and 150 cars."
And traffic. Although refugees from such cities as Los Angeles
and Boston giggle at the grousing about congestion, long-time
Sedonans are horrified by it. The joke here is that old people
have to shop one side of Highway 89 one day, and the other side
the next, because the traffic is so bad they can't get across.
Blaming New Agers for Sedona's problems is, of course, unfair.
But it happens, in part because they're a handy scapegoat, and
because the two have been so inextricably tied. The publicity
the town receives, in travel magazines and on TV, invariably portrays
it as a Shangri-la for the soul inside an Alice in Wonderland
storybook.
An example: The CBS News program 48 Hours aired a segment
on Sedona in which fairies were discovered inside buildings. Producers
also found a real-estate agent who checks to make sure the aura
of a home matches that of the buyer.
Such publicity brings visitors who buy the pitch. And it really
is a sales pitch. The Chamber, which used to ignore the New Age
influence, has given in to it, and now trumpets "mystical
Sedona" on its website. Even Gabriel of Sedona is a dues-paying
member of the Chamber.
"People who snickered at the vortexes are now painting their
jeeps in dazzling colors," says resident Jim Bishop. "I
think more people are selling the New Age here than living it,
to be honest."
Those who do live it are raising angry hackles. The Forest Service
in particular isn't thrilled by the unauthorized use of federal
land for religious ceremonies.
An example is the construction of medicine wheels on federal
property. These large circles of loosely-stacked rocks are considered
symbols of the earth's energy and a focal point for meditation
and prayer. But the Forest Service says that disturbing natural
features of the landscape is illegal and constitutes vandalism.
The latest craze is burying crystals at prehistoric rock-art
sites, or leaving blue corn meal as an offering to the earth--both
illegal if the site is designated an archaeological dig.
"A lot of them don't follow leave-no-trace practices,"
says Bill Stafford, a Forest official in Sedona. "But that's
everybody, not just New Agers. We have worse problems with litter
and people driving helter-skelter with four-by-fours."
Pete A. Sanders Jr., an informal spokesman for spiritual Sedona,
believes in vortex power, based on his studies of physics while
a student at MIT, where he graduated in 1972. He's taught medicine-wheel
etiquette to New Age pilgrims, and recommends that instead of
disturbing the landscape, they build wheels in their minds.
Sanders says he's troubled by New Agers out to make a buck, and
those who "enslave people as devotees." But he also
believes that elements within the Forest Service and the town
at large are prejudiced against New Agers.
"I don't support all the things people here believe,"
says Sanders, author of four books, including You Are Pyschic.
"But I allow people to have their own beliefs. People
come here on spiritual pilgrimages the same way they go to Mecca
or Lourdes."
But others are bothered by New Age adherents' use of Native American
ceremonies. Medicine wheels are not a product of Navajo or Hopi
cultures, and the sweat lodges that operate in Sedona aren't run
by legitimate medicine men. What happens during these rituals
often has only passing connection to any real tribal custom.
Margo Running, a masseuse and teacher-in-training whose ex-husband
was Lakota Sioux, has tried to raise awareness and respect among
tour operators, spiritual guides and schoolkids. But the turnover
among those who market native earthways, as well as their isolation,
make progress difficult.
In tribal cultures, the needs of the medicine man were met by
those he helped. But in Sedona, Running says, money is the new
buffalo robe.
"We took your land, killed your culture and cut off your
hair, and now we want your spirituality, too," says Running.
"To most Indians, this town is a joke. It's a matter of showing
respect."
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