Brad Singer Was One Of Rock And Roll's Unsung Heroes.
By Fred Mills
Take me down to your dance floor/I won't mind the people when
they stare/Paint a different color on your front door/And tomorrow
we may still be there.
--Gram Parsons, "A Song For You"
(Ed. note: After four courageous days in intensive care, Brad
Singer, age 46, owner and founder of Zia Record Exchange, died
Sunday, May 3, of complications from a viral infection. He was
surrounded by his family and children at the time of his death.)
NOT LONG AFTER I landed in Tucson in 1992, Brad Singer
rescued me from what had promised to be a long hot summer's worth
of job-hunting. He was opening his first Tucson Zia Record Exchange;
I wanted a gig in my field of expertise; nearly six years later,
I'm still with his company.
I mention that only as context, because my memories of Brad
have less to do with the fact that he signed my paychecks, and
more towards that indescribable sense of loss and sadness that
always comes over me when I hear we've lost another one of us,
the music community.
Brad always greeted me warmly, and he never seemed much inclined
towards shop talk. Instead, we'd enthuse about the stuff that
mattered: music. Like a lot of us, Brad grew up with rock and
roll, and both his knowledge and love of bands from the '60s onward
ran deep. For him, there was no aesthetic or moral line dividing
then and now--between the hirsute combos of yore and the tattooed
punks of the '90s. It was all rock and roll to him. And while
that may seem self-evident and inconsequential, part of Brad's
genius was to marry an egalitarian sensibility to business savvy
in the form of a wholly unique retail operation whose aim was
to make both a profit and a contribution to the larger music scenes
of Phoenix and Tucson.
There are two things about Brad that I always admired. One, he
realized something I'd always fantasized about: starting a record
store from his own personal collection, and turning that hobby
into a successful business. Let me tell you, there's not a record
collector out there who'd turn down the opportunity to ditch the
coat-and-tie lifestyle and surround himself with music from nine
to five (or in Brad's case, 10 a.m. to midnight).
Secondly, after becoming a successful businessman, Brad chose
to give something back. Any number of regional musicians have
their own stories of Brad's assistance in finding them industry
contacts and even financing their recording sessions. He was also
instrumental in making the annual Tucson Area Music Awards and
Club Crawl celebration a reality.
Plus, his setting up the Epiphany Records label a few years ago
in order to put out CDs by young bands he dug was no vanity project--it
was an article of faith, borne out from his coming-of-age during
rock's idealistic era.
And I think he always carried that idealism with him. Brad once
told me an off-color, slightly horrific story about an encounter
he had with Kurt Cobain and Courtney Love. (I'm loathe to repeat
it here as the Widow Cobain's lawyers have a reputation for fearlessness--but
come to think of it, so did Brad. He'd probably just laugh and
say, "So--let 'em sue!") Yet he didn't render the tale
in tabloid terms; he seemed sad, almost paternal, reflecting on
the doomed rock couple.
Another time, upon learning that we both had a mutual love for
Gram Parsons (he got a big kick out of my recounting the pilgrimage
I'd once made to a New Orleans memorial cemetery in search of
Parsons' marker) he put me in charge of tracking down an elusive,
out-of-print biography of the late country-rock singer. Which
I gladly did, as one of the easiest joys in life is the sharing
of music with fellow fans.
When Brad turned up one day sporting a Nudie-designed embroidered
jacket, knowing that Parsons had also been smitten by the legendary
Country-Western fashion tailor's custom creations, I just grinned
and quipped, "Hey Gram, can I have your autograph?"
Brad beamed like a kid who'd just pulled the prize from a cereal
box.
I'm proud and honored to have known Brad. I'd like to think that
he's up there somewhere right now, comparing Nudie outfits with
Gram Parsons.
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