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Atlanta's Marvelous 3 Are On Top Of The Alternative Radio Dog Pile, But What Next?
By Brendan Doherty
THE FAKE DRUMS lead right into the rolling bass line of
"Freak of the Week," and for the band Marvelous 3, the
song has become a kind of self-fulfilling prophecy. It's propelled
the Atlanta-based trio straight onto the Billboard charts
and radio-play formats for Edge stations everywhere, making the
band famous in just a short few months. It's a position in which
the Marvelous 3 hope to stay for a while.
"This is no Cinderella story," says Butch Walker, the
trio's singer, guitarist and primary songwriter. "We've known
each other since we were kids, growing up in a suburb of Atlanta.
We've passed through a lot of bands together, and we've been touring
250 dates a year for five or six years. When that's all you do,
every birthday becomes a road story, every relationship becomes
a road story, and every pair of pants ripped in the crotch onstage
becomes a road story. I don't want to come off the road until
I can't rock anymore."
That should take a while. Their breakout album, Hey! Album
looks like it could contain any number of genres in its plastic
jewel case. These tattoo-covered lads could be mistaken at first
glance for a Mötley Crüe cover band, or Trent Reznor's
backing band gone solo, but spin the record, and it's filled with
the raucous songs that might have come from a harder-thinking
Romantics or a harder-drinking Cheap Trick. But pop fans do a
double take, and metal fans may find themselves fooled.
"I was sick of all the insecure, apathetic attitude that
showered the '90s," says Walker. "I just missed that
whole boat. I actually still like my mom and dad; I graduated
with a B average in school. Nothing makes me want to crawl into
a corner and lash out at everybody."
But the band obviously struck a chord with listeners of alternative
rock stations, and is now cashing in on the groundwork laid by
years of touring. Walker and the 3 have managed to dress up a
pop-trio ensemble into a tattoo-clad, mascara-wearing, hook-playing
machine.
"The whole premise was to do two things," says Walker.
"I'm not ashamed to say I grew up on new wave and punk. We
want to have both sides of the spectrum. We think rock should
be over the top, and nobody seems to be doing pop that way. Marilyn
Manson and Korn have the showmanship and the style, but they obviously
listened to Mötley Crüe, and grew up and wanted to be
them. Where are the songs? I'm not like that."
Hey! Album is more than a collection of guitar-laden rave-ups.
Walker's storytelling approach manages to incorporate several
of Atlanta's characters into a pretty raucous beat, backed with
guitars. "Indie Queen" travels tragically on cocaine
and credit cards, through "all the after-school specials
of your life," only to dream of being the person she once
was. On "Mrs. Jackson," Walker sings longingly about
an older woman he only wants to matter to. "Lemonade"
is clearly about a relationship with a troubled woman Walker "drops
off at the therapist/don't think I don't see it all, the beautiful
high and the sobering fall begin." But more than singing
about only the troubled ladies of Atlanta, Walker and the 3 tell
stories.
"I'm 29, and I've had some time to live and sing some songs
and look around," he says. "I want to tell a story,
and I want the songs to be memorable. It may not be a good time
to be in music, but here we are."
And "Freak of the Week" may just propel them further
than, well, the freaks of the week. Walker runs his own studio
in Atlanta, and it shows. "Who are the People in Your Neighborhood"
plays on a music box just before the band begins "Write it
on Your Hand," a song about loving a neighbor. The recorded
voice of a fast-food worker through the speaker-microphone outside
the restaurant is woven into another song. It underscores the
fact that the band recorded their own first album, Math and
Other Problems (and Sevendust's first record as well), and
shows that the 3 have a skill at the little gems that matter.
There are things worth finding during repeated listens.
"You've waited your whole life for it to happen, and you're
almost not prepared for how it goes," says Walker. "Everybody
says it's 15 minutes of fame that you get. I guess if the part
of getting a lot of exposure is that long, the rest will still
be here. I plan to make records for the rest of my life. I've
done that without anyone's help, and I'll do it after."
The Marvelous 3 play Gotham, 4385 W. Ina Road,
on Sunday, March 28. Doors open at 8 p.m., with Dovetail Joint
opening the show at 9 p.m. Tickets for this all-ages event are
$5 in advance from the New West, Zip's University and Hooters.
Call 744-7744 for information.
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