Cuddlr: because sometimes you just want a cuddle. from Charlie Williams on Vimeo.

I guess when you are in need of human interaction, it takes more than the produce section of Fry's to make the world feel like a better place. And for those without dogs or unnaturally affectionate cats ... well, maybe this makes sense, this Cuddlr phone app that matches folks who aren't looking for a hook-up or the love of their life.

It's just for a quick cuddle and run.

This is going to start an entire new conversation on the manners involved with cuddling—make sure the sweater you're wearing that day isn't synthetic, wear some deodorant and make sure there's a nice thank you before you depart.

Who knows? This is how we solve climate change and world peace? Cuddle, people. Cuddle.

H/T The Independent:

According to the Daily Mirror newspaper, Cuddlr's creator, Charlie Williams, said: “On Cuddlr, you get together straight away, have a little cuddle, and then part ways.

“If you want to hang out again, you can exchange information then and there - but you already know what kind of cuddles they give.

“It is possible to report someone who cuddles inappropriately, and we encourage first-time pairs to do their cuddling in a public place.

“Users can give information about their cuddling preferences such as if they favour being the little or big spoon.”

A rating system is used to assess cuddles as “awesome”, “good”, “ok” or “inappropriate”.

The free app stresses: “Unlike some other apps, Cuddlr is strictly about PG-rated experiences. Keep the cuddle a cuddle!

“At times you may want to ask someone about having a coffee or learning to knit. Wait until the end of the cuddle, then ask politely.”