Lindy Reilly of Lindy's on Fourth says business has doubled since the restaurant was featured on the Travel Channel's Man V. Food last month.

"It turned it from a bus ride into a freight-train ride," said Reilly.

The show's star, Adam Richman, took on Lindy's 12-patty O.M.F.G. burger (the show dropped the "F," calling it the O.M.G. burger). He didn't finish it in the 20-minute time frame that makes the meal free, but did eventually consume the monstrosity, which guaranteed him a spot on the wall of fame. (A patron tried to steal Richman's picture off the wall recently, something Reilly said he dealt with "with extreme prejudice.")

Lindy's used to get about two O.M.F.G challenges a week, he said. Between 20 and 25 people have taken it on each week since the episode aired.

Despite the boost in sales, Reilly hasn't let the brush with fame go to his head. He says he likes the smallish, homey digs at 431 N. Fourth Ave. and that there aren't any plans for expanding any time soon. For the time being, he's working his ass off like usual, adding a few tables and revamping the menu to include ginger-wasabi and habanero burgers.